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So far Gilmartin Group has created 115 blog entries.


In many ways, a crisis such as COVID-19 demands immediate action. Since January, and particularly over the past few weeks, we have seen a tremendous mobilization of government and private resources in response to the novel coronavirus that has upended society and markets around the globe. This mobilization, along with the implementation of mitigation policies [...]

By |2020-03-27T13:24:50-04:00March 27th, 2020|Capital Raising, Investor Relations|

The ABCs of VC/PE, Part 1

Before a company initiates a fundraising process or contemplates a sale, it can be difficult to identify appropriate firms to target, structure diligence items internally, and adequately prepare for the inevitable investor Q&A. In the first part of this series we will provide a general overview on venture capital (VC) and private equity (PE). Our [...]

By |2020-02-26T11:58:33-05:00February 28th, 2020|Capital Raising, Investor Relations|

Environmental, Social & Governance (ESG) Part 2: How To Get Started

In part two of our series on Environmental, Social, and Governance (ESG), we will explore ways to jump-start your company’s entrance into this new level of disclosure. There has been a lot of insightful information published on this topic, but many public companies are still left wondering the best, most comprehensive way to publicly disclose [...]

By |2020-02-21T13:10:18-05:00February 21st, 2020|Guidance & Metrics, Investor Relations, Messaging|

Environmental, Social & Governance (ESG) Part 1: Landscape & Scores

Environmental, Social, and Governance (ESG) considerations are becoming more relevant globally, and companies are now being evaluated on “non-financial” criteria alongside more traditional financial metrics. Changing priorities such as climate change and gender equality have become critical issues for the global community, including the investment landscape. As ESG metrics increase in importance, asset managers are [...]

By |2020-02-14T11:10:09-05:00February 14th, 2020|Guidance & Metrics, Investor Relations|

Five Ways Investor Relations Can Assist the Board of Directors

The investor relations team direct interactions with boards of directors are limited, but IR is a strong resource for the board in many situations. An integrated IR strategy with “boots on the ground” accumulates a wide variety of data from investors, sell-side analysts, bankers, lawyers, accountants, stock exchanges, corporate communications providers, and healthcare industry and [...]

By |2020-02-07T11:01:14-05:00February 7th, 2020|Investor Relations, Strategy|

Which is Better for Development-stage Biotechs: IR or PR?

A question I frequently get asked is this: As a development stage biotech, should I be engaging with a PR company or an IR company, and what is the difference? Let’s start with the latter first. What is the difference between IR and PR? Investor relations and public relations differ by virtue of their target [...]

By |2020-01-31T11:27:33-05:00January 31st, 2020|Investor Relations, Messaging, Strategy|

More Timing Considerations For Earnings Calls

In a 2017 blog titled Important Timing Considerations For Earnings Calls, we covered several things to keep in mind when scheduling quarterly earnings calls. In this blog we will review the quarterly reporting requirements and expand and look at a couple more considerations. An earnings call refers to the time when publicly-traded companies host a [...]

By |2020-01-17T14:58:49-05:00January 17th, 2020|Earnings, Messaging, Strategy|

Preannouncing At The JPM Conference

“To pre-announce, or not to pre-announce, that is the question.” Next month marks the 38th year of the great pilgrimage to San Francisco. For five days every January, healthcare executives, investors, research analysts, bankers, and venture capitalists congregate in and around Union Square, searching for the next blockbuster company while trying to avoid a Theranos-like [...]

By |2019-12-19T17:28:08-05:00December 20th, 2019|Conferences, Guidance & Metrics, Strategy|

Considerations for Visual Content in Investor Presentations

It goes without saying that a compelling investor presentation deck can be a resourceful tool for providing a company’s value proposition. The visual content of the deck, in particular, plays an impactful role in the process of delivering this messaging. As Scott Berinato, a Senior Editor at Harvard Business Review, previously indicated, “A good visualization [...]

By |2019-12-13T11:26:55-05:00December 13th, 2019|Messaging, Presentation|

Don’t Jump The Gun: Pre-IPO Considerations

With the right team in place, a compelling growth story, a comprehensive long-range plan, and a clear line of sight towards an IPO, executives become exceedingly proficient in marketing their company and its value proposition to a multitude of stakeholders. As they prepare for their organizational meeting and the official launch of the IPO process, [...]

By |2019-12-04T11:02:45-05:00December 6th, 2019|Capital Raising, IPO, Messaging|