Strong investor relations and public relations strategies are core to building corporate visibility among investors of all sizes. Communications must ensure that key stakeholders are reached across a multitude of channels, whether one is preparing for a financing round or IPO as a private company or trying to attract additional audiences as a public company. Prior to a capital raise or exit, it is especially important to create a discoverable track record of success to excite and entice investors and the market. It is crucial to establish one’s brand as a “company to watch” with a strong financial future and leaders who are visionaries in their field.
For more information on how you can increase your Wall Street visibility, contact us today.
Caroline Paul is a principal with the Gilmartin Group; Shannon Murphy is a senior vice president with Highwire PR.