The Enduring Communications Playbook: How A Solid IR/PR Strategy Can Help Win Over Investors During Bull and Bear Markets

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Strong investor relations and public relations strategies are core to building corporate visibility among investors of all sizes. Communications must ensure that key stakeholders are reached across a multitude of channels, whether one is preparing for a financing round or IPO as a private company or trying to attract additional audiences as a public company. Prior to a capital raise or exit, it is especially important to create a discoverable track record of success to excite and entice investors and the market. It is crucial to establish one’s brand as a “company to watch” with a strong financial future and leaders who are visionaries in their field.

Click here to continue reading our phased approach to key IR/PR strategies every company should consider and implement to increase Wall Street visibility on PR Daily.

For more information on how you can increase your Wall Street visibility, contact us today.

Caroline Paul is a principal with the Gilmartin Group; Shannon Murphy is a senior vice president with Highwire PR.

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